Hear this busy mom tell us, in her own words, how MyWebGrocer and Buehler’sOGS services help her maintain her sanity! Thanks for the great review, Nicki!
MyWebGrocer Media connected with more than 2.7 million unique users in September, making it the single largest online grocery destination, according to comScore’s data. The rapidly growing ad network has more than doubled in size in the past year.*
The Nielsen Company recently reported** that, in July of 2009, more than 13 million U.S. Internet users visited a grocery site. With 2.7 unique monthly users, MyWebGrocer Media represents the web’s largest online grocery audience, roughly 21% of the online grocery population. MyWebGrocer Media is a top destination among online food enthusiasts, with more unique monthly visitors than both Yahoo! Food and Epicurious.com, as measured by comScore.
Active and Engaged Users
Not only is MyWebGrocer Media’s audience big, its users are highly engaged. The average MyWebGrocer shopper spends 11.9 minutes on the network and views 28 pages of content (October 2009).
“Consumers in our network are highly engaged and purchase-motivated,” said Alec Newcomb, EVP, MyWebGrocer. “By the time they arrive at one of our 90 grocery retail sites, they are cementing their grocery purchase decisions. They are creating shopping lists that will be printed out and taken with them to the grocery store, or increasingly, completing their purchase online and picking them up,” Newcomb adds.
Driving Results for CPG Brands
Over 60 CPG Advertisers agree that MyWebGrocer Media is a highly effective way to reach consumers including leading brands: “Kellogg’s online advertising with MyWebGrocer has shown double digit product sales growth. The ability to track and report sales enables us to test and forecast what works in online grocery.” -Kamela Warren, E-Business Manager, Kellogg’s
*MWG media had 1,173,00 unique visitors in Sept. 08 according to comScore Media Builder, and 2,736,000 in Sept. 09 according to comScore Media Metrix – an increase of 133%.
**The Nielsen Company. “Online Grocery Shopping: Ripe Timing for Resurgence.” September 2009
We just stumbled across a great post from a NJ blogger named Valerie who tried OGS for the first time. Thanks, Valerie, for the terrific review…frankly we couldn’t agree more! She even snapped a great shot of the ShopRite from Home van (right) pulling up outside her house!
Gotta love her list of top reasons she’s an OGS fan…(drum roll please)
Here’s why I think ShopRite At Home rocks:
I could shop in my pajamas. (I didn’t, but I could.)
I didn’t have to leave the house to go to the store. No going out in the rain.
I didn’t have to wait on any lines.
I didn’t have to load the car with the groceries.
I didn’t have to unload the car and carry any bags in.
I didn’t have to nag RB or TJ to carry bags in.
I got flowers. Well not just me – all first time customers get them.
It’s great to read about how OGS is making this busy mom’s life a bit easier…Thanks, Valerie!
I remember my mother sitting on the living room floor on Sundays, spread out with the weekly circular in front of her, planning our family’s shopping list for the week.
“Woo hoo! Another deal! Special K–two for one this week!” she’d announce gloriously, while clipping out the coupon and adding it to the collection she carried around in a tattered envelope in her purse. “Woo hoo! Fifty cents off Quilted Northern!”
Flash forward 25 years, and here I am doing the very same thing…on my iPhone.
Yesterday, MyWebGrocer and ShopRite launched the very first weekly specials iPhone App. We’re all very excited about it here at MWG because it’s a product we all believe in and use personally.
Click on image below view a video demo of the App
The App is the latest incarnation of MyWebGrocer’s efforts to make ShopRite’s customers’ lives easier. It functions as a portable circular and invites consumers to “start saving” before they even arrive at the store by browsing hundreds of items instantly. Among its many groundbreaking features, ShopRite Weekly Specials enables consumers to see what’s on sale in real time at their regular ShopRite store. Once they select an item, it literally tumbles into their shopping list, which is neatly organized by category with pictures, descriptions and real time prices. The App syncs and downloads store specials directly to an iPhone or iPod Touch and can even sync with customers’ shopping lists at ShopRite.com.
At the gym this morning, while plugging along on an excercise bike, I put together a dinner menu for tomorrow night based on the current sale items at ShopRite . I planned the meal around what’s on sale, and I was able to stay within budget my because the App gave me a running total of my basket price. When I got to the office, I printed out a paper copy of my list, and I will stop at the store tonight and pick up my groceries after work. I saved myself time and money, all while burning calories on the bike! I felt so good I added a box of chololate cookies to my shopping list…hey! I’d earned it!
Our App doesn’t try to be “all things to all people…” and I like that. This App focuses on what I want to know: what’s on sale at my local store. It’s simple and efficient and it gets the job done.
Twenty-five years later, I am “clipping coupons” just like mom. As I click around on my iPhone, I can understand the excitement she felt there on the living room floor clipping for “deals.” And I’m doing it from the gym…bonus.
So I might as well just say it: I am turning into my mother. Woo-hoo!
Colchester VT, September 22nd, 2009: The continuing shift of media spending from offline to online advertising has led MyWebGrocer to expand its presence in the key New York City market. To meet this demand, MyWebGrocer is opening its first dedicated Manhattan office and has hired Dan Vanchieri as Vice President of Sales for the Eastern Region.
Dan joins MyWebGrocer with more than 10 years of digital media and sales experience. Most recently, Dan spent two years at Fox Interactive Media, where he led strategic development and revenue generation within MySpace for partners like Colgate-Palmolive, General Mills, AT&T, Pfizer, Heineken and Yum Brands. Prior to Fox, Dan served at Microsoft, executing online sales and strategy for numerous e-commerce and Fortune 500 companies.
“Dan is a consummate pro in the digital space,” said Alec Newcomb, Executive Vice President of MyWebGrocer. “With our continuing expansion and the shifts in the marketplace, Dan’s strategic insights and experience in generating real growth for partners will be key. We’re all excited to have him lead the new Manhattan office.”
MyWebGrocer’s new offices in New York City are located at 260 Madison Avenue. It operates the nation’s largest grocery media platform. In August of 2009, the company received a $13 million equity investment from Stripes Group, a private investment firm focused on rapidly growing and profitable Internet and software-as-a-service companies.
About MyWebGrocer, Inc.
MyWebGrocer, founded in 1999 and based in Colchester, VT, is the leading digital service provider for retail grocers, connecting retail brands to their customers through ecommerce and online tools. MyWebGrocer has the largest online grocery-advertising media platform in the country with more than 5,000 grocery stores nationwide using their services. Advertisers include Kellogg’s, Unilever, Nestle, P&G and 60 other leading brands.
agree more! She even snapped a great shot of the ShopRite from Home van (right) pulling up outside her house!
the weekly circular in front of her, planning our family’s shopping list for the week.
nd in a tattered envelope in her purse. “Woo hoo! Fifty cents off Quilted Northern!”
