Notes and Thoughts on Grocery 2.0

We hear and see it every day, “oil prices keep on rising”, leaving us, the consumer, to spend more on a tank of gas than we ever imagined. So what are people doing about it? Well, some take the bus, or buy a bike and others start shopping online. From a Nielsen Global Online Survey, 94% of US consumers are shopping online. Think about it, no driving needed to pick up that graduation or Father’s day present. With a click of a mouse it is at your doorstep. The US isn’t just shopping for material goods online, they’re filling their refrigerators! In a recent story from RIS Magazine, this shift from in-store shopping to online is related to sky high fuel costs, “The rising price of gasoline is reflected in American attitudes towards shopping according to a consumer survey released by iCongo and conducted by Harris Interactive. One third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to the high price of gasoline.” Makes sense to me. I mean, the simple gallon of gas you use, and in some cases a lot more than one, you could simply kick back and order your groceries right from home, and in some cases, like those material items, have them delivered to your door. People are forced to make lifestyle changes when the everyday staples take a price increase. One of our very own clients, Big Y, has seen success with online grocery shopping. Read about it here

Cheers,
Courtney