Email marketing - creating great subscriber experiences by segmentation
Here are 5 quick & easy tips to yield a better job retaining your email base.
1. Send a welcome message
2. Gather subscriber data and then use it to enhance their experience and your revenue!
3. If your message doesn’t resonate with all of your subscribers, then what is your ROI? Is it a short-term revenue boost vs. a long-term negative effect?
4. What is the cost of replacing addresses lost because of increased unsubscribe requests, complaints (clicks on the “This is Spam” button), decreased deliverability and fatigue.
5. Control the message flow & your subscriber’s segmentations. Email marketing works very well and it’s a low cost way to touch your consumers, however it is easy to blast away at subscribers with irrelevant messages hoping it resonates with enough subscribers each time to make a positive ROI.
-Rebecca
Tags: email, segmentation, user experience
