Permission Marketing: A Summer Read that will build your biz
Traditional media ads only have the power is to “interrupt” people’s lives. Seth Godin’s book Permission Marketing; Turning Strangers into Friends and Friends into Customers discusses how to grab someone’s attention. First you need to get his or her permission with some kind of bait–a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you’re on your way to establishing a long-term relationship and making a sale. “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message,” he writes. “It serves both customers and marketers in a symbiotic exchange.”
Or in email mail terms that means Opt In. Duh, by getting permission to talk to customers, you are developing a personal relationship with them, where they actually enjoy receiving correspondence.
The book is a great read.
Enjoy,
Rebecca
