July MyWebGrocer eNewsletter!
New Launches: Central Markets, Piggly Wiggly South Carolina, Stepherson’s, Met Food, and Pioneer Supermarkets will all be launching their co-branded MyBaby.com sites within the next few months. MyBaby.com increases customer acquisition and builds online communities. MyBaby.com targets moms and enables conversations amongst customers. Moms control 1.7 trillion dollars in US spending annually, and 80% of all household spending!
Tip of the Month: Online Grocery Shopping Best Practice
To ensure the success of your online grocery shopping application, in-store marketing and innovative ideas are crucial. Lowes Food’s online grocery shopping application, Lowes Foods To Go, is having great success. This success can be contributed in part to their flat monthly fee option. Online users have the choice of paying a monthly fee to order groceries as many times a month as they would like! This is a great convenience for online users. Whether it’s one or five orders a month users only have to pay their monthly service fee.
Industry News: Email and Your Consumers
In a recent survey conducted by Exact Target “nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through e-mail”. Consumers in our market today prefer email…read more.
New MyWebGrocer Features: Order Express
MyWebGrocer has developed an even more convenient way for your customers to do their online shopping: Order Express. Customers are sent a specialized email once a designated amount of time has passed since their last order. This email is personalized, and shows what the customer previously purchased. They also have the option to purchase some or all of the items again, and the capability to add more items and special notes! Just a click from their personalized email sends their order to the store. Online grocery shopping just became more convenient! Get a demo now!
