Wal-Mart Encroaching
Recently we’ve seen signs that confirm what many of us have suspected for a long time: Wal-Mart is entering online grocery shopping. Their Beta grocery site is running and accessible from their homepage. The smooth, calculating and now more socially conscious Wal-Mart’s consistent message about being the low price leader rings true given the bleak economic headlines of today. What are you going to do about?
If you don’t have online grocery shopping, then now would be a good time to get in the game before your existing customers go to a competitor for perceived low cost convenience. If your chain does offer online grocery then this is the perfect time to leverage your position in the marketplace. Taking stock of your current position will help to offer you a good starting point to measure success.
There are two major areas of concentration- in store and online. First, in store customers need to see regular and consistent messaging in the store, weekly sales circular and website. Prominent signs in checkout lines and well marked online express order pickup parking spaces pay huge dividends as they show your customers that you offer an alternative to the time vortex of grocery shopping. This is important to keep your existing customers from shopping at your competitors because they weren’t aware of your online offerings.
The next step is to ramp up your presence online, and here is where you need MyWebGrocer to maximize your efforts. Your traditional print and in store marketing are great at reaching existing customers, but we can help you take your competitors customers. Optimizing your web page for better rank in search engine results, personalized offers, email marketing campaigns, and our customer acquisition program are all the tools we can put to use to drive more business to the bottom line.
Our grocery customers rely on our expertise to give them the digital edge. Interested in maximizing your ROI and building your customer base? Call us at 802.857.1200 to learn more.
