Take Advantage of Online Holiday Traffic
Over the past week, I have seen report after report warning of decreased holiday spending this year. Analysts report increased competition over fewer consumer dollars and many marketers have kept mum about how they intend to navigate this holiday season.
Last month, The National Retail Federation reported that its 2008 Holiday Consumer Intentions and Actions Survey found that U.S. consumers plan to spend just 1.9% more this year on holiday shopping than they did last year.
On average, shoppers plan to spend $51.43 on decorations, $32.43 on greeting cards and postage, $95.04 on candy and food, and $22.61 on flowers.
“Retailers are going into this holiday season with their eyes wide open, knowing that savings and promotions will be the main incentive for shoppers,” NRF president and CEO Tracy Mullin says. “No one is canceling Christmas because money is tight, but consumers will be sticking to their budgets and looking for good deals when deciding where to spend this holiday season.”
Retailers and advertisers can take advantage of the extra time and attention consumers will spend looking for ways to save; especially online.
The NRF predicts that the Internet will affect 33.6% of holiday purchases, up from 30.2% last year, and up from 28.9% in 2006. Many consumers will use the internet to compare prices, research retail locations, and seek ideas before visiting stores. “Shoppers will rely on the Internet more than ever to browse for holiday gifts and research products,” the NRF says.
For retailers and CPG advertisers looking to boost holiday food sales, reaching online consumers searching for recipe ideas, specials and store information, such as holiday hours, is easy. Take advantage of MyWebGrocer’s network of engaged consumers through meal planning, weekly specials, online grocery shopping and more.
Last November and December, MyWebGrocer’s total page views and site visits grew 28% and 19% over October, respectively. Total advertising impressions and clicks grew 462% and 451%.
MyWebGrocer’s strong holiday traffic and preferred consumer content make it the perfect platform for merchandising traditional food staples and advertising savings promotions to consumers where they are receptive to your brand.
Click here to find out more.
Rachel
Tags: holiday shopping, MyWebGrocer, National Retail Federation, Online Grocery
