Survey Says…
I’ve been reading a number of survey results from many of the organizations and news mags that track grocery retail. The surveys are very telling and of interest to grocery retailers and suppliers alike, especially these days. How better to find out what customers and potential customers want than to ask, right?
So, when asked “what are the things you look for when choosing a supermarket?” Price is on the list of course, but it’s not as cut and dry as that. Convenience was still high on the list. So is customer service. To sum it up, what do consumers want from their grocery store? Fresh food at good prices that are easy to buy while I’m greeted with a smile.
Retailers with a comprehensive approach using Best Practices to deliver these expectations will win the battle for consumers. Best practices are the sweet spot of an eGrocery program.
Provide consumers with the convenience of online grocery shopping. Display your online circular and sale prices in a way that allows them to add sale items directly to their cart. Provide the best in customer service by training your employees to be your customer’s personal shopper, providing best practices of successful programs.
You’ll win the battle to maintain customer loyalty, boost your conversion rates, and increase basket size.
Dave Dec
February 18th, 2009 at 2:04 pm
I think offering convenience is key in this market today! Check out how Piggly Wiggly is doing with their eGrocery program and their online users: http://www.thestate.com/747/story/686156.html One of their customer’s had this to say about online grocery shopping, “This is best thing I’ve ever done from a time-saving standpoint.”