The devil is in the details…
As I’m going through several issues this Monday morning, I realized this saying kept coming back into my head several times. The devil really is in the details — and it’s those details that will derail your customer service and ultimately your revenue growth.
Think about it…If you pick a gallon of milk and put it into your online grocery customer’s order and it turns out to be one day past it’s expiration, you have definitely missed a detail. Sure, you put milk into the order and the customer did want it, but they are definitely going to notice the date, and it won’t please them.
Or maybe they asked for green bananas, but you gave them yellow. Again, a detail was missed. In fact, in this case, not only was the detail of the request (green bananas) missed, but so too was the other detail — did you call the customer and tell them you didn’t have green bananas? That customer would have definitely appreciated the call and the detail of exceeding customer expectations would have been accomplished.
Details are a part of every one of our tasks throughout the day. Pay attention to them — your customers definitely do! Don’t shortchange your customers by missing the details. If you miss them enough, your business will suffer!
– Scot
