Ben and Jerry’s Email Marketing Goal Complete!
Ben & Jerry’s Homemade is one of the premier ice cream manufactures and started the ice cream chunk trend.
MyWebGrocer’s objective was to get 50,000 new members in the Ben & Jerry’s email club by offering a coupon across our digital Ad Network covering 92 US retailers.
Three things needed to happen for a successful campaign:
• Gain awareness with consumers.
• Work with a 3rd party for coupon rendering.
• Obtain legitimate verified email addresses.
MyWebGrocer developed the ad creative’s with a strong call to action, the landing page, the email verification and the technical requirements to work with the 3rd party coupon vendor. The ads were placed across the MyWebGrocer Ad Network inviting consumer who were already making their buying decisions to sign up to receive a coupon.
The campaign was fulfilled after only 4 days.
The response from Ben & Jerry’s “Really? 50,000 in 4 days? WOW!” They were thrilled with the immediate results and the high quality of the emails. And, the additional brand awareness and sales brought significant extra value to the campaign. The calls and emails to their customer care center solidified the campaign a success.
Cheers!
Courtney
Tags: advertising campaign, ben and jerry's, email marketing, MyWebGrocer
October 14th, 2009 at 6:33 am
I hope I got the right connection.I am from Halifax,Nova Scotia Canada. Our family loves your ice cream so much.Our favourite is “Chucky Monkey”. I shop at Sobey’s & Atlantic Supersuper. And they told me that you no longer make it. I want to know the reason why.Chunky Monkey was popular in both grocery store. My children loves the name along with the ice cream.So can we have “Chunky Monkey” ice cream back our grocery stores PLEASE. PLEASE REPLY……….