Loyalty more important than price
Brandkeys ran a survey and found that consumers are making their buying decisions based on perceived brand value ahead of costs. This includes store brands as well as products. The survey was done in recently in the current economy so it is interesting that customers are still loyal to brands that provide value before lower price only.
So this sets up a great environment for expanding loyalty programs including online channels. Think about your loyalty and how to expand it because from this survey, consumers are watching.
Here is a link to Brandweek’s e-magazine article:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i615140fc749e4798117296a07597b88e?imw=Y
Tags: brandkeys, brandweek, eGrocery, MyWebGrocer, purchase decisions, techcrunch, value
