Notes and Thoughts on Grocery 2.0

An article published in eMarketer.com on April 27, 2009 reports that a survey conducted by Forrester Research and Shop.org indicates that online sales grew 11% in the first 3 months of 2009. In the survey 70% of consumer brand manufactures (e.g. online shopping advertisers) and Multi-channel Retailers (e.g. Online Grocery Shopping) saw an increase in sales. What was more telling was that 6 out of 10 Web-only merchants saw a decline in sales.

So the sweet spot in this economy for growth are businesses that have a place where consumers can use the Internet to see their favorite brands, shop for the best deals, place orders online, and still know where to find the physical store. Online grocery meets the requirements consumers have for the brick & mortar sweet spot.

Dave Dec

This entry was posted on Monday, April 27th, 2009 at 8:31 am and is filed under CPG, Grocery Retailers, Manufacturers, MyWebGrocer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.