Relevance
I looked up the meaning of relevance in the online version of the Merriam-Webster dictionary. The second definition was poignant: the ability (as of an information retrieval system) to retrieve material that satisfies the needs of the user. Of course I thought of Online Grocery Shopping (OGS.) How better to describe OGS. A way for users to retrieve grocery items using an online system. The first meaning was also interesting; practical and socially applicable. A practical set of tools to get what I really need – food – for what I really want – save time and money.
I thought of this because of my 16 year old son. He’s brilliant. He does not know the world without a cell phone or a computer. They are everyday appliances or tools. His generation doesn’t just use the Internet, they count on it. The same way I have counted on the grocery stores being open when I need, he and his buds don’t know why they would not be able to make purchases via the Internet whenever they want, especially food – ever see a group of 16 year old kids eat? Yikes!
Relevance. What are you doing to keep relevant for my son and his generation of Internet users, eaters, and shoppers?
Dave Dec
Tags: generations, OGS, Online Grocery Shopping, Relevance, The Internet
