Notes and Thoughts on Grocery 2.0

A recent story on “This Week.com” highlighted MyWebGrocer’s client Buehler’s Fresh Foods for their online grocery shopping service.

A new location in Delaware is now offering the online shopping service and it has been more than well received:

Photo By By Ann Tormet/ThisWeek courtesy of ThisWeek.com

“As she loads groceries, Vance said she is often thanked by the customer.

‘They love it,’ Vance said. ‘They don’t like shopping.’

‘I had a lady who came in the other night all the way from Westerville,’ Conley added.

The first shopping experience is free, said Deb McKee, service and facilities manager of the Delaware Buehler’s. After that, the cost is $7.95 per order or $24.95 for unlimited shopping within a 30-day period.”

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In the last six months MyWebGrocer’s customer reach has grown 40%, to 3.8 million monthly grocery shoppers.  This expanded consumer demand has seen a matching growth in CPG programs running on the network. To meet this demand, MyWebGrocer’s advertising team has promoted Helen Earling to lead an expanding Midwest team.

Helen Earling joined the MyWebGrocer team in October 2007 with a decade of industry knowledge and experience.  Her continued success and leadership has lead to her recent promotion to Senior Vice President of Western Ad Sales.  Earling has been instrumental in helping MyWebGrocer’s key Midwest advertisers, Kellogg’s and General Mills.

“Helen has been a driving force in MyWebGrocer’s continued success and I’m excited about her building out an expanded team in Minnesota to better serve our Western customers.”  Alec Newcomb, Vice President, MyWebGrocer.

The expanded office is located in Minnetonka, Minnesota and includes a new team member, Colleen Pruyn. Pruyn’s background includes work in broadcasting and media advertising fields.

With the shift in media spend from offline to online advertising, MyWebGrocer will continue its rapid expansion.  MyWebGrocer’s grocery network now reaches 3.8 million grocery shoppers every month.

The Burlington Free Press recently ran a story on how “Companies get social with marketing”.  One major take away, if it can work for grocery it can and will work for your business.

MyWebGrocer was the feature for this story:

“Facebook and Twitter are fun, but they can also make a business thrive.

So say Alec Newcomb, vice president of MyWebGrocer, and Rebecca Roose, a project manager with the Colchester firm. MyWebGrocer provides digital services for leading retail grocers such as Shoprite, Lowes Food Stores, Big Y and Food Lion. Newcomb said the lessons he’s learned helping grocery chains can apply to almost any business.

Social media helps level the playing field, Newcomb said. There’s no need to spend thousands of dollars on an ad campaign when a business can use social media to do its bidding.”

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