Shoppers Stick to Traditional Fare for Thanksgiving
As the nation prepares to celebrate its 388th Thanksgiving, shopp
ers are sticking to traditional fare at the grocery store, according to Vermont-based MyWebGrocer. Time-honored fare is topping shopping lists across the country, even as shoppers are increasingly planning their menus online or on mobile devices.
“The way people are shopping this Thanksgiving differs from years past. They’re making lists on their iPhones, shopping online circulars, and printing out coupons from home more than ever,” said Rebecca Roose, MyWebGrocer’s Social Media Manager. “But when it comes to the menu, they are sticking with tradition. It’s an interesting convergence of old and new.”
Not surprisingly, turkey tops the list of most sought-after grocery items this month, beating out the typical monthly leader, milk, by 74%. Searches for turkey increased 569% compared to October. Stuffing, that starchy staple so integral to any well-rounded Thanksgiving menu, saw a huge boost in popularity this month, rising 942%, as did yams, which rose 502%.
“Convenience is key for shoppers in the Digital Age,” says Roose. “But don’t mess with the menu! You can plan your Thanksgiving feast online, but be sure you have pumpkin pie on the list!”
