Nielsen Study Reveals Potential for Online Grocery
Thirty-eight percent of shoppers consider grocery shopping a chore, according to a recent study by Nielsen. Add to that the 6% percent who “dislike shopping” and the 3% who “hate shopping” and the percentage of shoppers who’d prefer to skip the store grows to nearly half the shopping population.
With this in mind, the title of Nielsen’s recent blog post, “Survey: Fewer than 10% of U.S. Consumers Dislike Grocery Shopping” does not reflect the huge opportunity to help consumers simplify their lives through online grocery.
Most people would agree that they’d like to eliminate items from their list of “chores” and reclaim that time for themselves!
Some other interesting facts in the article that bolster the case for online grocery:
- Approximately 30 percent of grocery items are purchased on deal These “deals” only count if they are announced efficiently to consumers..through email circulars, mobile marketing, UMA sites…
- Planning is key, with a large percentage of U.S. households using shopping lists (58 percent), store circulars (47 percent) or coupons (37 percent) and comparing prices (50 percent) on most grocery store trips. MyWebGrocer tools help planners find the options that make the most sense for them
