Notes and Thoughts on Grocery 2.0

In the last six months MyWebGrocer’s customer reach has grown 40%, to 3.8 million monthly grocery shoppers.  This expanded consumer demand has seen a matching growth in CPG programs running on the network. To meet this demand, MyWebGrocer’s advertising team has promoted Helen Earling to lead an expanding Midwest team.

Helen Earling joined the MyWebGrocer team in October 2007 with a decade of industry knowledge and experience.  Her continued success and leadership has lead to her recent promotion to Senior Vice President of Western Ad Sales.  Earling has been instrumental in helping MyWebGrocer’s key Midwest advertisers, Kellogg’s and General Mills.

“Helen has been a driving force in MyWebGrocer’s continued success and I’m excited about her building out an expanded team in Minnesota to better serve our Western customers.”  Alec Newcomb, Vice President, MyWebGrocer.

The expanded office is located in Minnetonka, Minnesota and includes a new team member, Colleen Pruyn. Pruyn’s background includes work in broadcasting and media advertising fields.

With the shift in media spend from offline to online advertising, MyWebGrocer will continue its rapid expansion.  MyWebGrocer’s grocery network now reaches 3.8 million grocery shoppers every month.