Ben and Jerry’s Email Marketing Goal Complete!
Tuesday, March 31st, 2009Ben & Jerry’s Homemade is one of the premier ice cream manufactures and started the ice cream chunk trend.
MyWebGrocer’s objective was to get 50,000 new members in the Ben & Jerry’s email club by offering a coupon across our digital Ad Network covering 92 US retailers.
Three things needed to happen for a successful campaign:
• Gain awareness with consumers.
• Work with a 3rd party for coupon rendering.
• Obtain legitimate verified email addresses.
MyWebGrocer developed the ad creative’s with a strong call to action, the landing page, the email verification and the technical requirements to work with the 3rd party coupon vendor. The ads were placed across the MyWebGrocer Ad Network inviting consumer who were already making their buying decisions to sign up to receive a coupon.
The campaign was fulfilled after only 4 days.
The response from Ben & Jerry’s “Really? 50,000 in 4 days? WOW!” They were thrilled with the immediate results and the high quality of the emails. And, the additional brand awareness and sales brought significant extra value to the campaign. The calls and emails to their customer care center solidified the campaign a success.
Cheers!
Courtney
