Notes and Thoughts on Grocery 2.0

Embracing digital advertising is paying off for the Kellogg Company, which last week said that its online return on investment for the Special K brand exceeded that of broadcast television over the past year and a half. According to Advertising Age the findings are predicted to help “drive stronger adoption across the business.”

Kellogg Co. Chief Marketing Officer Mark Baynes said, “For the right opportunity, the online space offers fresh ways to commercialize new and existing brands, target specific audiences on needs more cost effectively.”

Kellogg was one of the first advertisers to join the MyWebGrocer advertising network, now the largest online grocery advertising network in the country. With incredible foresight to the future and a shared partnership for success, MyWebGrocer and Kellogg Co. saw the value in targeted e-commerce solutions.

The result has been double-digit sales increases across Kellogg’s trademark brands.

Rachel

To read the Advertising Age article, click here.