Notes and Thoughts on Grocery 2.0

In a recent survey of more than 3,000 U.S. consumers, marketing firm Precima found that 48% of people would spend money saved on gas on groceries. With gas prices continuing to decline, the average household is saving $175 to $200 monthly.

The survey also found the recession has changed the way consumers plan their grocery trips. 27% of consumers said they can no longer afford to stock up on food, while 35% of respondents said they’re stocking up more, but only on sale items.

This is good news for the consumer packaged goods industry already capitalizing on trends toward eating at home more often and taking lunch to work. To further capitalize on changing consumer behavior, CPG companies need to reach consumers at their desks, during the meal planning process. As online grocery shopping – and grocery shopping in general – grows, will your brand grow too?

Rachel