Notes and Thoughts on Grocery 2.0

According to a recent survey by Break Media, most men don’t mind online advertising. In fact, online ads increased brand awareness and regularly influence purchases among the 18-34 year old male demographic.

60% of survey respondents said although they might not click, they notice the companies that are advertising. Almost 40% of respondents said they pay more attention to online ads than those in other forms of traditional media. 47% of men who saw an ad online purchased the item at retail and 39% purchased something online after viewing an online ad.

What about women? After all, consulting firm A. T. Kearny estimates women make 80% of all consumer purchasing decisions.

According to Nielsen/NetRatings and the Washington Post, over 60% of online working women recommended using the Internet in an advertising campaign aimed at reaching them.

The majority of respondents in Wed Ad.vantage’s Survey of Online Women’s Reactions to Advertising said they don’t mind online advertising when they still feel in control of their advertising experience. When asked about the type of online ads they find most useful, 47% of all women said display ads. Conversely, video ads and pop-up/pop-under ads were called least useful.

What’s more, women depend on advertising for research. 56% of women will respond to online ads when they are reading a newsletter or article and want more information about the items or services mentioned and 54% said they were likely to respond to product information ads.

With men and women not only spending more time online, but looking favorably to online advertising, there has never been a better time to advertise online.

Rachel