Kellogg’s Sales Grow with MyWebGrocer’s Advertising Network
Monday, March 30th, 2009
Kellogg’s is the world’s leading producer of cereal and a leading producer of convenience foods. MyWebGrocer’s objective was to increase sales in Kellogg’s snack category.
Solution: Kellogg’s eBusiness team partnered with MyWebGrocer to target moms, a key demographic, to drive incremental sales and build brand loyalty.
Kellogg’s snack campaign ran from August to December of 2008. Kellogg’s utilized MyWebGrocer’s targeted daily recipe and weekly specials emails to promote the August Fuel for School campaign and featured snack products.
MyWebGrocer designed nearly 300 creatives to serve across the network. MyWebGrocer optimized creative weekly to improve click through rates and influence sales. Rotating creative allowed MyWebGrocer to emphasize products based on factors including seasonality and new flavor introductions.
MyWebGrocer created unique landing pages featuring Kellogg’s products that enabled online users to add products to their lists and to purchase products.
Results: In 2008, Kellogg’s snacks sold on MyWebGrocer increased 81% over the previous year almost double the initial goal.
Kamela Warren, eBusiness Manager: “Kellogg’s online advertising with MyWebGrocer has shown double-digit product sales growth online from 2007 to 2008. The ability to track and report sales enable us to test and forecast what works in online grocery.”
-Cheers
Courtney
