Notes and Thoughts on Grocery 2.0

We just stumbled across a great post from a NJ blogger named Valerie who tried OGS for the first time. Thanks, Valerie, for the terrific review…frankly we couldn’t agree more!  She even snapped a great shot of the ShopRite from Home van (right) pulling up outside her house!

Gotta love her list of top reasons she’s an OGS fan…(drum roll please)

Here’s why I think ShopRite At Home rocks:

• I could shop in my pajamas. (I didn’t, but I could.)
• I didn’t have to leave the house to go to the store. No going out in the rain.
• I didn’t have to wait on any lines.
• I didn’t have to load the car with the groceries.
• I didn’t have to unload the car and carry any bags in.
• I didn’t have to nag RB or TJ to carry bags in.
• I got flowers. Well not just me – all first time customers get them.

It’s great to read about how OGS is making this busy mom’s life a bit easier…Thanks, Valerie!

-Alison

Your loyalty programs are important. Extending them beyond cards and sales is important too. Online grocery shopping is a vital channel you can use to expand your customer loyalty. Your customers can look for deals on your website, shop directly from your circular for online grocery shopping, make special request for items or conditions, e.g. please make sure my bananas are green! Your employees become your customers’ personal shoppers.

We provide our chains with customer surveys. These surveys help you to manage your online program. They are direct communications from the users of your online program so you hear feedback directly from customers’ mouths.

How important is online shopping to a loyalty program? One customer stated it perfectly in a survey. It comes from a customer who we had not head from for a while. They said, “I moved, and believe me, I miss you, too!”

/Dave Dec

Often times when I talk to folks about online grocery shopping, I get one common response, “But I like choosing my own fruit and vegetables and my own meats.” Fresh foods are important to consumers. But whom better to find the best items than a store employee – a person who knows how to find the best products in all departments?

Online grocery shopping is a great way to increase your customer loyalty. We train your in store employees not only how to use the systems and technology we offer. We provide them the training that makes them your customers, “Personal Shopper.”

From calling the customer with questions to ensure each order is perfect, to providing personal service. MyWebGrocer will connect your store to customers while training your personal shoppers how to build loyalty by keeping it personal.

Dave