Notes and Thoughts on Grocery 2.0

A recent survey from ChoiceStream shows that personalized ads do the best online.  Frequent online shoppers are 32% more apt and willing to click on an online ad if it is personalized, frequent meaning purchases done within the past 6 months.    And get this, the more the online users spends the greater their interest in personalized ads.  Overall, 78% of online consumers are interested in receiving personalized content.

Think online advertising doesn’t alter online users behavior?  Think again!  70% of consumers state that their purchase decisions are sometimes influenced by seeing an advertisement for a product or service.

When building your online advertising campaign be sure to personalize your advertisements to your target.  A great way to do this is to use online tools such as “Quantcast” to really get to know your targets.  It can show you what other sites they frequently visit, how old they are, and even how much they make.  Also, keep your creative updated.  The last thing you want to do is bore your online viewers with the same ad.  Make it exciting, change it up, and keep it personalized.

Cheers!

Courtney

*info source: Center for Media Research, ChoiceStream Survey 2008