Notes and Thoughts on Grocery 2.0

In a recent article on “SC Now.com” reporter Nicholas Hilbourn interviews a local South Carolina Mom who uses and raves about Piggly Wiggly’s online grocery shopping program “Click N’ Shop”:

“When Jennifer Gard moved to Florence from Raleigh, N.C., she already was accustomed to shopping for her groceries online. She just made her order online at night and picked it up at the grocery store the next morning.
Six months ago, she was happy to find out a local Piggly Wiggly had picked up on the trend and was offering online shopping through its recently acquired Click N’ Shop program.  Gard, a mother of three young children, said the program is a welcome relief.  ‘I don’t have a lot of time during the week, so I don’t like to spend an entire day at the supermarket,’ she said. Gard said she does her shopping at night after her children have gone to bed and then picks up her groceries the next morning.

Piggly Wiggly Carolina Company Assistant Marketing Director Christy Boudolf said there has been a steady increase in online grocery orders since the program’s inception in June 2008.  ‘The popularity seems to stem from customers valuing convenience! It’s a time saver, and you can shop from home and look at what you have in the pantry or refrigerator,’ she said in an e-mail to the Morning News. ‘Many parents appreciate that they can drive up for a quick pick up, rather than unloading the children to shop in the store with them.’”

Piggly Wiggly associate Lori Zigari using hand held order technology. Photo by John Russell, Morning News.

To continue reading the full story please click here.

Ready to try online shopping with Piggly Wiggly?  Start now!

Cheers!

Courtney

Piggly Wiggly South Carolina joined MyWebGrocer in May ‘08. They came on board launching the interactive weekly circular, online shopping list, personalized marketing, advertising program, social networking, and full scale online grocery shopping for an initial 10 stores. In July Piggly Wiggly launched MyWebGrocer’s in-store marketing package which included design and content generation for marketing flyers, receipt holders, cart signs, and e-mail announcements. The results were great with an average order growth rate of 53% month over month.

Here is what Christy Boudolf, Assistant Marketing Director has to say, “MyWebGrocer graciously approached us regarding a trial of their Marketing Program to promote our online shopping service. They seeded us with great tactics for a strong in-store marketing presence including- online shopping flyers, register receipt envelopes, email announcement text, shopping cart signs, and more. We took many of their ideas and added some of our own– Outdoor in a suburban segment of our home market, Radio spots in select markets, additional Email blasts, Uniform vests with our Click ‘n Shop logo for personal shoppers and baggers and Lapel buttons for front end employees. MyWebGrocer’s ideas provided a needed jumpstart to our program. Our store employees were excited with in influx of materials to help share the message of our online shopping service with our time-starved guests.”

Cheers!
-Courtney