Notes and Thoughts on Grocery 2.0

The Burlington Free Press recently ran a story on how “Companies get social with marketing”.  One major take away, if it can work for grocery it can and will work for your business.

MyWebGrocer was the feature for this story:

“Facebook and Twitter are fun, but they can also make a business thrive.

So say Alec Newcomb, vice president of MyWebGrocer, and Rebecca Roose, a project manager with the Colchester firm. MyWebGrocer provides digital services for leading retail grocers such as Shoprite, Lowes Food Stores, Big Y and Food Lion. Newcomb said the lessons he’s learned helping grocery chains can apply to almost any business.

Social media helps level the playing field, Newcomb said. There’s no need to spend thousands of dollars on an ad campaign when a business can use social media to do its bidding.”

Continue the full online story here