Notes and Thoughts on Grocery 2.0

I was reading Seth Godin’s blog post this morning and found it very interesting.  It’s titled “Three things you need if you want more customers”.  There’s only three things?  I thought to myself.  Every business wants to grow and in this market today it can be rather difficult.  Here are the three things according to Seth,

1.) A group of possible customers you can identify and reach.

2.) A group with a problem they want to solve using your solution

3.) A group with the desire and ability to spend money to solve that problem.

Does your business meet all three expectations?  It is important to outline who your main target is and once you have them…retaining them comes next.

Take online grocery shopping as an example.  There is a group of possible customers (busy parents, both working couple, single moms/dads).  They have a problem and can use online grocery shopping as their solution (no time…order online) and with desire they have the ability to spend money to solve their problem (time is going up in value).

As you create new ideas for a business keep these three items in mind…they can really help in the log run.

(read more at Seth Godin’s blog here)

Cheers!

Courtney

Leader in online grocery launches widget platform

In a response to the economy MyWebGrocer has developed a new feature to bring savings to retail grocer’s customers. This money saving widget is designed to highlight the weekly items on sale at your local grocer. Users can download it for their Blogger, TypePad, Pageflakes, Netvibes, Freewebs and iGoogle pages using Widgetbox.

ShopRite will be the first MyWebGrocer customer to launch the savings widget on October 20th. Widgets pull content or services from some other place on the Web and in this case a retail grocer’s website. Widgets can be thought of as mini website but with only the content the users are interested in. User’s log on to their social networking pages and the widget will display grocery items that are on sale in their favorite store. From there, the user can click and build their printable online shopping list or shop online.

“MyWebGrocer’s goal is to provide relevant and timely information to the Grocery consumer. Savings are what shoppers want in this tight economic environment and we are excited to launch a first in a series of widgets that will enable consumers more control over what and when they receive information from our grocery retailers. ” Said Alec Newcomb Vice President Business Development at MyWebGrocer.

MyWebGrocer’s 90 retailers serve 85% of the United States enabling a unique insight into what grocery consumer’s want in today’s market. Widgets are another important element in providing retailers with the tools they need to engage their customers where they are online.

Download your savings widget today

Cheers!
Courtney

Please join me and the MWG team as we discuss technology and the market trends that impact Retail Grocery and CPG Manufacturers in the Web 2.0 world. It won’t be regular or always pretty but I look forward to discussing the pressing issues of the day. Retail Grocery and their suppliers are undergoing a massive transformation as consumers have higher and higher expectations of what they want online. I hope to shed insight into what we are seeing here at MyWebGrocer.