Notes and Thoughts on Grocery 2.0

Most parents rejoice once the kids are off to school again but this usual occurs after the back to school errands are complete. New clothes, shoes, books, binders, pens, lunches, and snacks are just some of the many items parents purchase to get their kids ready to start the new school year. Who’s products are the buying? Well in an ideal world, yours. Companies make an investment when it comes to back to school advertising, it’s almost up there with the holiday season. So where do you start when building your advertising campaign? You have to go to where your target market is. What’s the point of launching newspaper print ads if your target market doesn’t read the paper? Targeting your message directly to your end users will enable success.

So let’s use Mom’s for our example. They are running around the last few weeks of summer getting their kids ready for school. How do you reach them with the products you want them to buy; the Internet. According to eMarketer, “40% of all women in the US who go online - some 35 million people - are mothers with children under 18 at home”. Moms are online everyday; a perfect way to send your message directly to them. The use of the Internet also increases once a child is born, “47% of women say that they go online more often once they have a child”.

Kids likes/dislikes change everyday and your business puts research, time, and money into new products that you know kids will want. Moms may not know what these are but that is where your advertisement comes to save the day and make these moms into Supermoms! Back to school advertising and the Internet has increased immensely, a Platform-A ADlytics Group study found that, “83% of back-to-school consumers are somewhat likely to seek in-store deals based on online promotions”. So get your message out there and be sure you’ve chosen the right media outlet to do so, remember if you’re targeting hearing impaired people it won’t be beneficial to run a radio advertisement

Cheers!
Courtney